Meet the deeply human startup whose product has been built entirely thanks to AI.
In this episode, I’m joined by Thomas Butstraen, co-founder of Maurice & Nora, the Antwerp-based startup on a mission to become the “Uber for non-medical care.” Maurice & Nora connects seniors and busy families with reliable, vetted students who can help with everyday tasks, from gardening and companionship to after-school childcare and homework support.
They’re tackling one of Europe’s biggest societal challenges: the growing care crisis. But what makes this story even more remarkable is how they’re building it. The entire platform was created using AI coding tools (without a traditional engineering team!) allowing them to move at extraordinary speed.
We talk about:
In this episode, I’m joined by Thomas Butstraen, co-founder of Maurice & Nora, the Antwerp-based startup on a mission to become the “Uber for non-medical care.” Maurice & Nora connects seniors and busy families with reliable, vetted students who can help with everyday tasks, from gardening and companionship to after-school childcare and homework support.
They’re tackling one of Europe’s biggest societal challenges: the growing care crisis. But what makes this story even more remarkable is how they’re building it. The entire platform was created using AI coding tools (without a traditional engineering team!) allowing them to move at extraordinary speed.
We talk about:
- The personal moment that sparked the idea
- Why building B2C in Belgium is so hard
- How they turned PR into a growth engine
- Their bold B2B2C strategy, positioning care as an employee benefit
- Winning major recognition within their first year
- What it really means to build a “societal unicorn”
- And the founder reality behind the ambition
This is a conversation about speed, impact, and rethinking how we care for both older and younger generations: powered by AI, but built for humans.
Keep listening to discover how Maurice & Nora plans to change the way Europe thinks about non-medical care.
Keep listening to discover how Maurice & Nora plans to change the way Europe thinks about non-medical care.