Summary
In this episode, I spoke with Margot Wuillaume, co-founder and CEO of eBloom, an HR tech startup. The core product is employee engagement software but they've expanded their offering to provide a broader suite of digital HR tools.
I’ve tried several different tools in this space as a Head of People I can honestly say that I don’t think there’s another tool on the market that’s more customer centric than eBloom.
In this episode, I spoke with Margot Wuillaume, co-founder and CEO of eBloom, an HR tech startup. The core product is employee engagement software but they've expanded their offering to provide a broader suite of digital HR tools.
I’ve tried several different tools in this space as a Head of People I can honestly say that I don’t think there’s another tool on the market that’s more customer centric than eBloom.
We talk about many things in this episode, the two stand-out topics for me were eBloom’s contrarian approach to building a product in a crowded market and their journey fundraising in the early stages. Margot shares how they managed to close their first round in just 2 weeks.
We talk about many other things including hiring, finding customers, the help they received as a Brussels-based startup from local organisations.
04:10 EBloom’s origin story
05:32 Building a product in a crowded market space
09:30 Launching during covid and finding their first customers
12:03 eBloom’s first hire
13:50 The power of meeting in person
15:53 Building a company culture that optimises for employee happiness
18:75 How a Master’s in Entrepreneurship became eBloom’s launchpad
20:06 The origins of Margot’s entrepreneurial itch
22:18 Writing a book about management
24:29 eBloom’s fundraising journey
28:35 eBloom’s key metrics that matter
31:32 The Belgian entrepreneurial support network
Link to Margot's book
You can buy a copy here
Brussels organisations mentioned in the episode
StartLab
Réseau Entreprendre
HubBrussels
Link to Margot's book
You can buy a copy here
Brussels organisations mentioned in the episode
StartLab
Réseau Entreprendre
HubBrussels